Think Like a Breadwinner

by Jennifer Barrett
Spring 2021 / Putnam (US) / Bluebird/Macmillan (UK)

Nearly half of working women in the United States and one-in-four in the UK are now their household’s main breadwinner. And yet, the majority of women still aren’t being brought up to think like breadwinners. In fact, they’re actually discouraged–by institutional bias and subconscious beliefs–from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. The result is that women earn less, owe more, and have significantly less money saved and invested for the future than men do. And if women do end up the main breadwinners, they’ve been conditioned to feel reluctant and unprepared to manage the role.

In THINK LIKE A BREADWINNER, financial expert Jennifer Barrett reframes what it really means to be a breadwinner. By dismantling the narrative that women don’t–and shouldn’t–take full financial responsibility to create the lives they want, she reveals not only the importance of women building their own wealth, but also the freedom and power that comes with it. 

Jennifer Barrett is the Chief Education Officer at Acorns, a fast-growing financial wellness app, and founding editor of  the popular money site Grow. Previously, she held several editorial roles, including Personal Finance Editor at CNBC Digital, General Manager at Hearst Digital, and Editor in Chief at DailyWorth. A contributor to Forbes, she’s written about money for several publications including The New York Times, The Wall Street Journal, The Washington Post and Newsweek, where she was a staff writer and editor. A proud breadwinner herself, she lives in Brooklyn with her husband and two sons.


“Barrett’s manifesto is a must read for any woman at any stage of her career.
This book is about so much more than the power of money—it is about empowering yourself for a lifetime of success in all domains. It’s never too late to think like a breadwinner.” – Eve Rodsky, New York Times bestselling author of Fair Play